JAN RIJKENBERG CONCEPTING PDF

Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.

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Concepting: Het Managen Van Concept-Merken In Het Communicatiegeorienteerde Tijdperk

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Een tijdperk waarin nieuwe merken die zijn ontwikkeld vanuit een gedachtegoed, een idee, een stevige plaats zulten verwerven naast merken die voortkwamen uit traditionele productontwikkelings- en innovatieprocessen.

Jxn als Nike, Benetton, Swatch en Virgin gingen u al voor. Hoe krijgt u het door uw bestaande organisatie heen?

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Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal? Creativiteit, visies en communicatie worden de nieuwe ‘grondstoffen’ van de onderneming en zijn manager. Concepting is riijkenberg inspirerend, maar ook praktisch handboek voor de manager die met nieuwe merken de volgende eeuw in wil.

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Concepting – Mediamatic

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Lists with This Book. This book is not yet featured on Listopia. This book is on the frothy edge of communication and branding theory.

A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. What is the root of a brand?

The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented This book is on the frothy edge of communication and branding theory.

The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented.

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