It Happened In India has ratings and 90 reviews. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric. It Happened in India has ratings and 20 reviews. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small . It Happened In India [Kishore Biyani] on *FREE* shipping on qualifying offers. Used – Like New.
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It Happened In India is the story of Kishore Biyani and the Big Bazaar phenomenon, the story of a businessman who refused to fit into the traditional confines of his family business and ended up creating a successful retail chain. Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business.
However, Kishore Biyani was always a bit different, even while young. He wanted to try something different. He classifies entrepreneurs into three classes, creators, preservers and destroyers. His family belonged to the preserver category, while he wanted to be a creator. He was willing to experiment and take risks.
He wanted to create a readymade apparel brand. The idea was conceived in the s, and after some initial setbacks, he established the Pantaloon Shoppe. Then, he visited the Saravana Stores in Chennai, and observed its popularity among customers. He decided to use this as a model. But his vision and model differed a lot from the Chennai based retail chain.
The Saravana Stores is a conservative family business. The retail chain Biyani set up, Big Bazaar, is not. Also, Big Bazaar expanded rapidly to establish branches all across the country.
IT HAPPENED IN INDIA | Rupa Publications
India One are the elite class, the high spenders. He and his team studied this section of consumers and understood their needs. The Big Bazaar marketing campaign was specifically targeted at this section of the society and it succeeded. It Happened In India shares his dreams, vision and his strategies.
It also shares his personal journey, from ot to becoming the head of one of the most successful business groups in the country today. Kishore Biyani is a successful Indian entrepreneur. Kishore Biyani was born in in Mumbai. His family owns a textile mill.
But Kishore Biyani wanted to enter the retail chain business. He successfully set up the Pantaloon, Big Bazaar and the Central retail chains.
Dipayan Baishya has written business articles for major business publications like Business Today and Economic Times. Certified BuyerKolkata. Certified BuyerBangalore. Certified BuyerPonneri. Certified BuyerKishoe Thrissur District.
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Certified BuyerNoida. Usually delivered in days? Summary Of The Book Growing up in a joint family, Kishore Biyani was expected to eventually follow his father and uncles and join their textile mill business.
Dipayan Baishya is a business writer. It Happened in India. Add 3 Items to Cart.
The book has insight of kishore biyani sharing his real life experiences. Especially it is useful for the one who is interested to pursue MBA or planning to start a new business.
This book is a must read for all budding entrepreneurs and those upcoming MBAs and all those who want to work in the commerce field A very motivating life story The man, Kishore Biyani truly deserves a salute for the hardwork and grit that he has shown all these years His success is self evident in the super success of The Future Group today A very motivational book Ved Beloskar Certified Buyer 14 Jul, I received the product in a bad condition.
The seller was booksnyou. After that i noticed the MRP of the book is Rs. This is not correct. Seems like a fraud. But a request to everyone, as soon as you receive any book from flipkart please check the MRP of the book usually printed on the back side of the book.
A must read book, if you want to know about retain bussiness in india. Kishore Biyani is really the retail king of India. His way of understanding indian customers and his vision. It’s really worth reading. The product was delivered in a prompt way. The WM was kind while talking to me. Hats off to Ekart Logistics. Didn’t get kishoge right answer you were looking for Post your question.
IT HAPPENED IN INDIA
Safe and Secure Payments. Dipayan Baishya is a business writer, and has been associated with the Economic Times and Business Today. He studied economics at Presidency College, Kolkata and is based in Mumbai.