by. Marc Gobe. · Rating details · ratings · 13 reviews. Emotional Branding is the best selling revolutionary business book that has created a movement. Emotional Branding is the best selling revolutionary business book that In this updated edition, Marc Gobé covers how social media helped. Brandjam is a powerful new concept from brand design pioneer Marc Gobe. Picking up where he left off in his bestseller, Emotional Branding, this.

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Emotional Branding: The New Paradigm for Connecting Brands to People

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Thanks for telling us about brandign problem. Return to Book Page. Preview — Emotional Branding by Marc Gobe. Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people.

The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In studying the role of women as “shoppers in chief, “and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally emotoinal modes of communications.

As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the emotinoal to be at the center of any marketing strategy. A whole segment in the book looks at nranding role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy.

By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers.

Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity.


Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands.

Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing–from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.

Paperbackpages. Published February 9th by Allworth Press first published To see what your friends thought of this book, please sign up.

To ask other readers questions about Emotional Brandingplease sign up. Lists with This Book. There was a time that if you had a product, someone would buy it.

People were eager for new products so if you had something to sell people would line up to try almost anything. Today, we have choices. Each has a variety of di There was a time that if you had a product, someone would buy it. Each has a variety of different features that make each product unique. Trying to figure out which is right for you, depends upon your toasting needs.

The same goes for any product or service that you sell. In order to get consumers to choose your company when they go looking to buy, you have to serve their needs. To do so, you have to know your target audience and have a firm understanding about what they want.

Emotional Branding explores the buying patterns, needs, and belief systems of a variety of different demographics: The book looks at how color, packaging, sound, scent, etc can be used to produce certain feelings.

Put together properly, this information can help craft products and their associated advertising campaigns to suit the appropriate target audience. Una parada obligatoria para cualquier persona en el mundo del desarrollo de marca y mercadeo en general. Feb 04, Marcel Brussee rated it liked it Shelves: The first half of this book is certainly interesting, but he second half is not half as interesting.


Emotional Branding – Neuromarketing

Jul 07, Alfonso De rated it it was amazing. Sep 28, Ramy Khodeir rated it really liked it. Al abuot branding is here, its the best book ever I find amzing stuff abut brand, when there is emotion, brands comes to life Sep 14, Laila Dimyati rated it really liked it. This book reveals the true meaning of branding, from different point of view.

Activating our 5 senses to put what really branding is into our mind. A should-read book on branding for the knowledge brandnig, manager, executive, or entrepreneur. Sep 17, Jen rated emogional it was amazing. Very relevant with good content on Gen Y.

This book was invaluable when I was writing my Masters dissertation and 15 years on, I still remember it, which says a lot. Never trust a business book where the writer uses an exclamation point every other sentence, or directs you to web sites where he “promises you a good laugh! Vanessa Becerra rated it really liked it May 06, Kristian Sordo rated it really liked it Oct 22, Frederik Vincx rated it it was ok Nov 25, David rated it really liked it Jul 29, Aya rated it it was amazing Aug 29, Michelle rated it liked it May 28, Massimo Gottifredi rated it really liked it Jan 03, Ben Carey rated it it was amazing Dec 21, David rated it it was amazing Sep 30, Tara Mastrelli rated it really liked it Dec 30, Rawan rated it it was amazing Mar 03, bransing Wan Chih rated it really liked it Aug 15, Joanna rated it really liked it Mar 30, Jun Sbo rated it it was amazing Oct 15, Ashleigh Williams rated it really liked it Dec brandibg, There are no discussion topics on this book yet.

Books by Marc Gobe.

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